Facebook to Stream UEFA Matches in Latin America
Facebook has continued to prove that it is a people brand and that the concept of Social media networking is the core of the brand.
Mark Zuckerberg and his team have just secured the rights to broadcast UEFA matches in much of Latin America, which means that Facebook gives this sect of users access to view their favourite matches without having to pay any local TV station.
The license to stream live soccer matches on Facebook will appeal to a large number of Latin Americans, because many top Latin American players take part in the Champions League and Super Cup matches.
In tackling the difficulties that will arise as a result of its sport live streaming market, Facebook had hired Peter Hutton the then CEO of Eurosport in January.
The result of this new move by Facebook is not clear yet as it, remains unclear if this deal will help boost its competition possibility with other platforms like Twitter and YouTube.
Facebook’s EUFA contract will run from 2018 to 2021, and is sadly limited to Spanish-speaking countries.
The deal is expected to start with this week’s Super Cup also the brand will also be sharing highlights from every week’s match.