Fruche SS19 Collection Is Fierce-Chic With Nostalgic 90’s Style.
We have concluded that the saying ‘Go local to go global…’ is absolutely right. Proven by exports; Deola Sagoe, Lisa Folawiyo, Maki Oh, as well as up & comers like Emmy Kasbit and even movie experts like Genevieve Nnaji, as far as the Arts are concerned, a tried and tested way to pique international interest and seemingly that of the millennial is to merge local culture (unrefined and bare) with a nostalgic aesthetic, and women’s wear brand Fruche captures this like a pro.
Inspired by the work of Solomon Osagie Alonge, who throughout the 20th century, worked as the first official photographer for the Royal Court of Benin, eventually earning the title of Chief, brand designer Frank Aghuno bases the character of the Fruche SS19 woman on Alonge’s photography subjects.
According to an accompanying release Aghuno states;
“For this collection, we were very much inspired by Alonge’s subjects and also the richness of Bini culture and tradition. His subjects wore a mix of western and traditional bini attire and they made these ensembles their own. Those in the upper echelon of society who could afford to do so would come dressed in their best outfits to have their portraits taken.”
Creative direction and Styling: Frank Aghuno
Photography: Kosol Onwudinjor
Models: Rafiat Bisodun and Tosin Olajire